A$AP Rocky is really making headway in the fashion industry–just this week, he launched a collaboration with J.W. Anderson, back in January he created the “Originals” collection with GUESS, and today, Dior Homme debuted him as a face of its fall 2016 campaign.

Artistic director Kris Van Assche picked A$AP for a cast of men that embody “rebellious energy.” Photographed by Willy Vanderperre, the campaign also stars Kids director Larry Clark, French actor Rod Paradot, and model Dylan Roques.

“When it comes to Dior, it’s just prestige and elegance in my opinion. It’s almost like Coco Chanel was for the lady,” A$AP said.

A$AP Rocky Is the New Face of Dior Homme




A$AP Rocky Is the New Face of Dior Homme

A$AP Rocky Is the New Face of Dior Homme