When the founder, Erling Persson opened his first shop in Sweden in 1947 H&M it was simply called Hennes, which is Swedish for “Hers”. That’s because at the time Hennes only sold women’s clothing.

However, 21 years later, in 1968 Hennes changed its name after they acquired another brand, Mauritz Widforss, which was a Stockholm-based hunting and fishing equipment retailer, slightly different to women’s fashion admittedly.




As well as changing its name to Hennes and Mauritz, Hennes also started selling men’s and children’s fashion.

But it wasn’t until 1974 that Hennes & Mauritz finally became H&M, after the brand abbreviated its name and rebranded all its shops. Which explains why some people still call it Hennes.