Tommy Hilfiger’s autumn/winter 17 TommyNow show, featuring his third Tommy x Gigi collaboration with Gigi Hadid, is set to take place in London, the designer has confirmed. The catwalk event will be at the Roundhouse in Camden on Tuesday 19 September — meaning the show will be London Fashion Week’s finale rather than on the New York fashion week calendar.
“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Hilfiger said in a press release. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers.
Our fall collection is inspired by my love of rock and grunge style from the Nineties, and London’s inspiring heritage of fashion and music creates the perfect place to celebrate our next TommyNow show.”
The Roundhouse is an iconic venue in London’s rock ‘n’ roll history — The Who, Pink Floyd, Jimi Hendrix, and more have played there. Clothes shown during the fall show, which includes fashions from the womenswear, men’s, and Tommy x Gigi collections, will be immediately shoppable in more than 70 countries. This is Hilfiger and Hadid’s first show abroad: their last two seasons collaborating were shown in New York and Los Angeles.