It was only a matter of time before Tommy Hilfiger threw his hat back into the retro ring. His brand’s creations were some of the most-coveted clothes of the ’90s, after all. And now, a new capsule collection is bringing things full circle.

Worn by Instagram-friendly models Lucky Blue Smith and Hailey Baldwin, the new Tommy Jeans collection—which is online and in shops for a limited time—harkens back to the days when aggressively light-wash jeans, branded sweatshirts, and bleach-blonde hair were the mode. Take a look at the rest of the campaign in all of its grainy, washed-out glory below.

Tommy Hilfiger Vintage Looking  Latest Collection




Tommy Hilfiger Vintage Looking  Latest Collection

Tommy Hilfiger Vintage Looking  Latest Collection

Tommy Hilfiger Vintage Looking  Latest Collection




Tommy Hilfiger Vintage Looking  Latest Collection

Tommy Hilfiger Vintage Looking  Latest Collection

  • Ronan Whatts

    Great article and great pictures!! Thank you for a job well done!!